Joanne Pellew founded Ochre in 2010, as the first business in Australia to specialise in the recruitment of Indigenous people to the mining industry. Some of the clients Joanne is now working with include some of the biggest corporate names in the country. In 2012, Joanne diversified Ochre to include a Registered Training Organisation which is the only RTO in WA owned and operated by an Indigenous woman. Since then Ochre has now placed over 800 Indigenous people (and counting) into employment. In June, Joanne launched the iWork Jobsite which could become the most powerful resource in the Indigenous employment space nationally.